Chai Chai 茶茶

Branding, 2020

Chai Chai is a Taipei, Taiwan based Chai (tea) specialty store I conceptualized for a branding class. It is a café where friends or strangers can gather along and become bonded by the warmness of Masala Chai. 

The logo is a comma within a period (or a leaf), which represents tea drinking commonality in Indian culture. Furthermore, the logotype is inspired by the horizontal line in Sanskrit, which appears in every syllable.