This is the second year for me as the graphic design chair to design for Boston University Taiwanese American Student Association's annual Taiwanese night market. Inspired by Boston's area code, I decided to rebrand the event into the"617 Night Market". Other than the poster shown above, I also designed a Facebook cover photo with alternate profile pictures for executive members to change to advertise for the event. The cover photo is mysteriously brief yet eye-catching with the neon lights. In addition, with social media trending, I felt that it was necessary to emphasize the hashtag in the profile pictures.
Neon lights are a significant symbol of traditional Taiwanese storefronts. By constructing the poster with neon elements, it brings out the lively and vibrant energy of Taiwanese people. In addition, the poster features a large pineapple, which references the famous Taiwanese delicacy, pineapple cake. Surrounding it are other famous delicacies that are served during the event.