Shinjuku Plaza Christmas 2019

Spring (Thesis), 2019​
Branding, Interactive art

The Shinjuku Plaza (西門新宿) is a 6 story shopping plaza located at Ximending, Taiwan. They had rebranded their visual identity and my goal is to extend this new identity and create an unconventional Christmas tree that matches their energy. We decided to create a box Christmas tree that is double sided so it can be seen by customers entering and leaving the shopping plaza. Some boxes are filled with Christmas themed items, others are covered with iterations of the logo.